Twenty four
Twenty Four was a project that started as part of my school work but quickly became something I was really passionate about. For the assignment, we were given the task of choosing a big idea and building a complete business plan and strategy around it. This meant we had to dive into every aspect of the business, from figuring out the brand positioning and creating a unique identity to developing a solid marketing strategy. We also worked on financial projections, outlining budgets, and forecasting growth, making sure everything aligned to create a brand that would resonate with the market. It was a hands-on experience that helped me understand how all the pieces come together when building a business from the ground up, and it definitely sparked my passion for entrepreneurship.
Styleboard
For this project, I wanted to create a luxurious and professional look that would appeal to ambitious business people.
I chose a style that conveys confidence and elegance, using a neutral color palette, clean typography, and refined imagery. The overall aesthetic was designed to feel modern yet timeless. This visual direction helped strengthen the brand identity and made the concept of TWENTY FOUR feel both distinctive and cohesive.
Brandbook
The brandbook served as a foundation for the visual and strategic direction of Twenty Four.
It outlined key brand elements such as the logo, typography, color palette, and tone of voice. This document ensured consistency across all platforms and touchpoints, allowing the brand to communicate clearly and confidently. Every detail was designed with intention, to reflect sophistication, ambition, and trust.
CREATive management summary
We were asked to create a creative management summary to showcase the brand’s USP/UBR, content pyramid, social media strategy, and overall marketing direction. The goal was to define a clear and powerful positioning for Twenty Four, focused on ambition, clarity, and premium appeal, and translate that into a consistent and inspiring content approach across all platforms.