The Groove Express
THE GROOVE EXPRESS organizes vibrant funk, soul, and 90s house events in Tilburg. They approached me to design a captivating poster for their upcoming event, specifying a bold color palette of electric pink and nebula blue.
Inspired by their train-themed logo, I integrated dynamic imagery featuring a train, a shimmering disco ball, cassette tapes, and other nostalgic elements from the 90s.
To achieve the final design, I crafted several prompts using Midjourney and explored numerous iterations. Featured here are some of my other favourite explorations that, although visually compelling, were ultimately not presented to the client,
In the end, I carefully reviewed all the iterations I had generated and selected four standout designs to present to the client. These particular versions struck the right balance between visual impact and the nostalgic, energetic vibe the client envisioned. They incorporated the requested color scheme of electric pink and nebula blue while creatively weaving in key 90s elements and the train motif. I believed these four designs best captured the spirit of the event and met the aesthetic and conceptual expectations outlined in the brief.
ENDRESULT
This was the endresult after feedback from the client.
I also created a video to accompany the visual identity. Using VEO 2 in Google AI Studio, I animated several video concepts based on different prompts. After testing multiple variations, I selected the strongest result and added animated text overlays to enhance the narrative.
The final video shows a stylized train racing through a glowing, surreal landscape, leaving behind electric pink and nebula blue steam. Inspired by one of my favorite visuals, the tracks are covered in cassette tapes, evoking the nostalgic and energetic vibe of The Groove Express.