Ergens in mei
Ergens in mei is my mother’s creative studio, a space where her love for photography, flowers, and ceramics comes together. When she started dreaming of turning these passions into a brand, she asked me to help bring it to life.
Designing for someone so close to me was intuitive. I created the brand identity and website, aiming for something soft, timeless, and deeply personal, just like her work.
Branding
To begin, I created several styleboards that captured different moods and aesthetics. After sharing and refining ideas, we landed on a direction that felt both gentle and grounded.
The logo is hand-drawn — imperfect on purpose — to echo the tactile quality of ceramics. A flower, soft and quiet, ties the brand back to her roots in photography and nature.
Webdesign
At first, the website was built as a calm, minimal space for her photography. Her ceramics were still a work in progress, so we chose to keep the portfolio small and focused.
Now, the brand is growing, and so is the site. A new version is on the way, featuring a shop, blog, and more ways to explore her world.
Design & print support
To support her ceramic line, I created packaging materials including branded stickers and custom wrapping paper.
She also partnered with a chicken farm to sell her handmade egg trays. For this collaboration, I designed a small instruction zine that accompanied the product, combining functionality with brand storytelling.
