GLOED
The team at Gloed requested a new poster for their first event, as they were not satisfied with the initial designs. I created several new versions based on their feedback, using Arial and incorporating their brand colours as requested.
Logo design
They decided they wanted a new logo, something more distinctive and memorable that better reflects their identity and helps them stand out in a competitive landscape.
They provided a moodboard that captured the essence of their brand: energetic, colourful, and creatively bold. It featured surreal visuals, strong contrasts, and a vibrant mix of abstract art and digital aesthetics. A recurring sunset vibe, with warm gradients and dreamy skies, added a sense of warmth and escapism. This moodboard served as a strong visual guide and inspiration for the design direction moving forward.
POSTER DESIGN
After delivering their new logo, they asked me to create the poster for their first event. I explored a few different directions, and after some feedback rounds, we landed on the version shown here.
Design support
Poster Series (DJ Visuals):
For the event, they wanted large wall posters featuring their DJs. They provided some inspiration images, aiming for a spacey, abstract visual style to represent each artist.
Motion Graphic (Billboard Promo):
To promote the event, they also requested a short motion graphic to be displayed on a digital billboard.
STickers
In addition to the main event visuals, they wanted custom-designed stickers to use as promotional material and fun giveaways. These stickers helped build hype in the lead-up to the event and were also handed out during the night itself.
For their exclusive afterparty during Duikboot Festival, they asked for a special sticker design to reveal and promote the afterparty in a playful, low-key way. I created a bold, eye-catching design that matched the overall style of Duikboot while sparking curiosity.
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For their summer edition, they wanted a separate brand identity to give the event series its own distinct look and feel. I created a fresh wordmark logo along with a new poster design to promote the events.
To support the online campaign, I also made a matching Instagram banner post, keeping everything visually consistent and summer-ready.
ZOMERGLOED
